The End of Advertising
Walls were made to be broken. The days of brands putting creative services into neat little marketing boxes of advertising, digital, PR, social, activation and more are numbered, as agencies begin to find more enticing ways to engage audiences through multiple strands, and are breaking the rules around talent and role.
A New York business executive, journalist and author, he is currently an advisor to and the former Chief Executive Officer of Tribeca Enterprises, the parent company of Tribeca Film Festival.Until 2015, he was the chairman and founding CEO of Droga5, which won multiple awards under his leadership and was commended for its creative campaigns.
Editor-in-chief at WeTransfer. WeTransfer is a cloud-based computer file transfer service, with its core service being free. Rob was the former Editor-in-Chief at London-based creative spotlight publication It's Nice That. Having left this position originally to pursue freelance work, he was subsequently hired by WeTransfer as Managing Editor eight months later.
Patrick Godfrey & Scott Dadich
Godfrey Dadich Partners
Founders Scott Dadich, former Editor in Chief of WIRED and Patrick Godfrey, former CEO of Godfrey Q. Godfrey Dadich are a pioneering design firm, building strategies, experiences and stories for brands, organisations, anyone looking to connect with an audience. Scott Dadich is the Creator and Exectuive Producer of Abstract: The Art of Design, the 2017 Netflix original documentary series.
Alan Cox is Chief Executive of Core Media, Ireland’s largest media communications group. He began his career in the advertising business in 1985. He has worked in a number of areas including production, full service account management and media.
Core Media has been voted Agency Network of the Year for the last five years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the eighth year running.